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Messaging & Brand Strategy

for B2B and D2C Brands

Email Campaigns

There’s more than one way into an inbox. Here are ten more campaigns, each with its own reason to open.

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Anything but Plain

The usual lip moisturizer story was as vanilla as one of the flavours. “Light on Ingredients, Full on Protection” gave this SPF 15 lip moisturizer more punch and personality.

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Affirmations at Work

Affirmation cards could have felt niche. Instead, the launch made it easy to see where they could fit in business settings.

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Fuzz Worth the Fuss

Pantone’s 2024 Colour Of The Year, Peach Fuzz, gave peach-flavoured lip moisturizers a timely summer angle “You Wanna Peach of Me?” and sensory copy made the trend feel almost edible.

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Back for Another Round

“Ace Your Branding” and “win-win" turned golf’s competitive spirit into a business angle, while the kits themselves promised a better experience on the course.

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Soak Up the Savings

At year-end, the goal was simple: clear the remaining sunscreen stock. The email led with 50% off and sold it out before the promotion ended.

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A Category Takes Shape

As a launch email, “Keep Calm & Squeeze” introduced the new products through their sensory appeal, making what was unique about each one immediately clear. 

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The Case for
Tote Bags

A $2 tote may not look like much until you do the math. Nearly 2,000 impressions and years of use made a much stronger case for it.

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Life’s a Squeeze,
Make It Easy

“Squeeze the Day” turned stress relievers into little mood boosters, with each product tied to a different message, mindset or moment.

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Different Brands,
Same Frequency

Speakers, soundbars, earbuds and headphones had one thing in common: sound. “Sound Sensation” gave the lineup a flashy hook, while product features did the selling.

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Selling the YETI
Lifestyle

“Outside We Live” sold the YETI experience, grounding drinkware and coolers in the simple pleasures of life outdoors.

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Hi, I’m Anna.

I’m a copy-focused brand marketer with 4+ years leading concept development and copywriting across B2B and consumer-facing brands.

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I'm a little obsessed with getting to the heart of what makes a product relevant, then articulating that value precisely through tight copy, framing and flow.

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Much of my work starts with the same question:

What would make someone care about this in the first place?

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Need a strategic copywriter? Let's talk!

hi@annabisda.com
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