Messaging & Brand Strategy
for B2B and D2C Brands
Sometimes the angle is in the product. Sometimes it’s in the data. And sometimes, it’s somewhere else entirely.
Email Campaigns
Integrated Marketing
A few highlights from the other hats I’ve worn across marketing, each with its own problem to solve.
Editorial Copywriter
Rain Gauges Mini Catalog
Gave buyers more reasons to consider rain gauges using Canadian research, regional relevance and campaign ideas.
CONTENT WRITER
Scent & Taste Blog Post
How brands can put overlooked senses to work by taking a look at the link between scent, memory and brand recall.
Social Strategist
Facebook Growth & Engagement
Grew a Facebook page to 10,000 followers through product, community and campaign content.
Video Editor
ALS Awareness Video
Developed the narrative sequence, wrote the on-screen copy, and handled art direction and video editing for an awareness campaign created in collaboration with ALS Canada’s MedComm team.
Hi, I’m Anna.
I’m a copy-focused brand marketer with 4+ years leading concept development and copywriting across B2B and consumer-facing brands.
I'm a little obsessed with getting to the heart of what makes a product relevant, then articulating that value precisely through tight copy, framing and flow.
Much of my work starts with the same question:
What would make someone care about this in the first place?
Need a strategic copywriter? Let's talk!
